Create annual and quarterly marketing plans and targets for targeted sales accounts and contacts that focus on new logos and accelerate existing opportunities.Develop and implement pipeline generation and acceleration programs for specific, targeted accounts and contacts jointly with sales.Work with Demand Gen Director to develop, implement and scale target account strategy to support account-based selling.You should be creative, client-focused, innovative, and dedicated. The ABM manager leads and builds marketing plans consisting of multi-touch, multi-dimensional programs including both inbound and outbound tactics as well as managing 3rd party vendors to meet pipeline requirements of account segments. They will act as a liaison between marketing and sales teams to develop 1:1, and 1: few tactics designed to penetrate targeted accounts. This role is responsible for planning, organizing and executing programs that generate new prospects and advance existing opportunities for the sales team within specific, targeted accounts and contacts. Image via Shutterstock Marketing Manager Job Description: Example 1 You’ll notice we’ve redacted some information to respect the privacy of the companies that originally posted them. Now that you know what to look for in a Marketing Manager, let’s see how a few companies put that information into cohesive job descriptions. Here are some of the most popular marketing tools you should be aware of when hiring a Marketing Manager.įive Marketing Manager Job Description Examples In order to help Marketing Managers optimize their efforts, there are a variety of online tools and automation platforms. To continuously improve their strategies, they need to be skilled in monitoring and analyzing data related to lead generation, engagement, funnel tracking and automation to name a few. The better Marketing Managers are at identifying MQLs, the more efficient the Sales team can be at identifying sales qualified leads and converting them to customers. They also need to be well-versed in a variety of content creation from short social media content to long-form eBooks and webinars so that they can tailor their strategies to better attract different audiences.Ī large part of their role involves collaborating with the Sales team to ensure Marketing Qualified Leads (MQL) are funneled to the Sales team based on defined target personas. At larger companies, there may be more specialized roles for different channels, like a Social Media Marketer and an Email Marketing Specialist, who may report to the Marketing Manager or Director. They are responsible for managing all of the marketing channels utilized at a company, including but not limited to print and digital media campaigns, email marketing, social media marketing, content marketing, webinars, events and more.
Depending on the role, you may require a Master’s degree or the equivalent in experience. In order to gain the skill set needed to succeed in this role, Marketing Managers are farther along in their career, having prior experience in an entry-level marketing job such as a Content Marketer, Marketing Specialist or similar role.Īdditionally, they may have a Bachelor’s degree in marketing, business management, communications or the equivalent in experience. Marketing Managers are responsible for creating content that attracts target personas and converts leads to customers. What Does A Marketing Manager Do? Image via Shutterstock Marketing Manager Job Description Template.Five Marketing Manager Job Description Examples.
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